Why You Should Create a Win-Back Series

Win back campaigns are a win-win. Not only do these campaigns re-engage your most valuable customers (ie, those who already made a purchase), but they also help you keep your email engagement rates high.

How to Write a Win-Back Series

You need to rekindle the spark in your customer relationship, which means reminding your customers why they subscribed in the first place. This series should contain 2-3 emails, and potentially include an offer.

What to Include In Your Win-Back Series

• Brand colors and imagery

• Your brand story - why do you do what you do?

• An offer (it’s optional, but it almost always helps)

Win-Back Series Mistakes to Avoid

• Only sending one email

• Not writing compelling copy

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