Let’s say a customer views a product multiple times but doesn't add it to their cart. They are clearly showing interest — they just need an extra nudge to make a purchase. This is where a browse abandonment strategy comes in.
When someone views a product on your site multiple times they are showing purchase intent. It’s your job as a marketer to get them off the fence and make the sale. Think of browse abandonment as similar to cart abandonment; it allows you to capitalize on customer behavior and follow-up with customers who are interested, but not convinced they want to buy your product yet.